35up is an embedded platform for cross-selling with merchants providing millions of digital and physical products to sellers (e-commerce sites) and their customers. The AI-based matching algorithm identifies the best fitting cross-selling products for the items in the cart and recommends them seamlessly for purchase in the normal buying process. The merchants drop ship the purchased cross-selling products directly to the seller's customers - no inventory risk, no onboarding or offboarding for the seller. Just additional profit.

Neodigital is a German BaFin regulated insurer, focused on digitization of all processes. Customers have the ability to do their own policy adjustments or submit claims with just a few clicks. In addition, customers got the opportunity to cancel their contracts on a daily base. Neodigital cooperates with specialized partners to drive innovation in the “old fashioned” insurance branch such as embedded insurance together with 35up. Embedded insurance brings insurance more in the direction of the customers need.