**Smarter Ecommerce (smec)** is a leading **PPC software provider** and **performance marketing agency** that helps **ecommerce brands** achieve **better business outcomes** through **AI-driven optimization** of **Google Ads** and **Microsoft Advertising**.   The **smec platform** connects and activates **first-party business data** - including **profit margins**, **customer lifetime value (CLV)**, and other key business metrics - to **align PPC campaigns with strategic business goals**. Dynamic Segments allow retailers to optimize for **business outcomes** such as **profitability (POAS)**, **average order value (AOV)**, and **revenue growth**, maintaining control over business priorities **even as advertising platforms become more automated and less transparent.**   The platform's **predictive AI** adjusts Target ROAS and allocates budgets across all campaigns to improve overall performance and increase efficiency in achieving business objectives. **Detailed product and campaign insights provide transparency** into how automated campaigns perform, helping PPC teams **govern AI effectively** and see what's happening inside the "black box”.    By **automating routine PPC tasks** and **centralizing management** across **Google and Microsoft Ads**, smec helps retailers with extensive product catalogs maintain agility and efficiency. Teams can focus on **strategic oversight**, **data quality**, and **profit optimization**, while automation manages campaign execution aligned with live business goals.   In addition to its platform, smec delivers **full-service agency support** across **Google, Microsoft, Meta, and programmatic channels**, offering **full-funnel strategy**, **data engineering**, **conversion tracking**, and **marketing analytics**. This combination of **technology, data, and expertise** positions smec as a **trusted partner** for scaling ecommerce performance.   Founded in 2007, Smarter Ecommerce is recognized as a **Google Premier Partner**, was named a **Google Ads Impact Award Finalist in 2025** and is a **three-time Microsoft Retail Partner of the Year**. smec currently manages over **€500 Million in ann**ual  ad spend, driving more than **€5 Billion** in ecommerce revenue for **over 350 global retail clients,** including **THG**, **Snipes**, **REWE**, **Decathlon**, **EMAG** and **Intersport.** 

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